Privacy

BIKEMASTERSUK PRIVACY POLICY

BIKEMASTERSUK Ltd.

Your privacy is genuinely important to us, so we’ve developed a Privacy Policy that explains how we collect, use, disclose, transfer, and store your information.

We’ve tried to make it as transparent as possible, but this is a privacy policy, so some amount of legalese is unavoidable. If some bits seem unclear or you have any questions, please contact us.

COLLECTION AND USE OF PERSONAL INFORMATION

Personal information is data that can be used to identify or contact an individual.

We and our affiliates may share this personal information with each other to carry out business and legal obligations (such as shipping our products to you and making sure that you are eligible for our lifetime warranty) and use it consistent with this Privacy Policy and UK and EU law. You are not required to provide the personal information that we have requested, but, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

Here are the types of personal information we collect and how we may use it:

WHAT PERSONAL INFORMATION DOES BIKEMASTERSUK COLLECT?

When you order a product from our website or affiliated online retailer, we will need to process information such as your payment details, shipping address, billing address name, and email address. If you sign up to our mailing list through our sign up forms, in addition to your email address, we’ll collect your birthday and phone number details, if you choose to provide them to us, to give you relevant details on offers, competitions, and just general news that you might find interesting. If you contact our customer service, details of your interactions will be recorded to be able to provide you with excellent service regarding your order or enquiry. We will also record your details if you choose to review our products and services. When you visit the BIKEMASTERSUK website we collect details of your visit to our website and which site you came from to ours. We also collect information gathered by the use of cookies in your web browser including details about the device you use to access our website and your geolocation. Some of the aforementioned personal data is collected directly, for example when you make a purchase via our website, or send an email to our customer service team. Other personal data is collected indirectly, for example your browsing or shopping activity.

Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

WHAT HAPPENS IF I FAIL TO PROVIDE NECESSARY PERSONAL INFORMATION?

If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you (such as providing you with our products or services), or we may be prevented from complying with our legal obligations.

HOW DO WE USE YOUR PERSONAL INFORMATION?

The vast majority of the personal information we collect allows us to deliver your product to you and ensure that if any issues arise we can solve them with you, your courier, or within BIKEMASTERSUK.

With your consent, or whenever you purchase with us and do not choose out of receiving our updates, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone and through our contact centres about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. If you change your mind you can always opt out from these communications by contacting us or using unsubscribe functionality.

We may process your personal information for our legitimate business interests. ‘Legitimate Business Interests’ means the interests of our company in conducting and managing our business to enable us to give you the best service/products and the best and most secure experience. It can and does also apply to processing which is in your interests too. Processing for our legitimate interests may include processing for the purposes of (i) fraud prevention and compliance; (ii) certain direct marketing and promotional activities (such as sending you email or text notifications when you place a product in your basket and you abandon your browsing before completing your checkout or similar); (iii) the provision and operation of referral marketing programmes; (iv) network and information systems security; (v) data analytics; (vi) enhancing, modifying or improving our service; (vii) identifying usage trends; or (viii) determining the effectiveness of promotional campaigns or advertising. In connection with the above activities, we may share your personal information with trusted suppliers who assist us in our data processing activities.

From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our products, terms, conditions, and policies, or to send you surveys, product or service feedback requests to help improve our services. Because this information is important to your interaction with BIKEMASTERSUK, you cannot opt out of receiving these communications. If you have particular concerns about this, please contact us and someone on our team will be happy to help.

We may also use personal information for internal purposes such as auditing our processes, fixing problems that customers experience, data analysis, and research to improve our products, services, and customer service. However, we always make sure that the amount of personal data used is the absolute minimum required to do the job.

If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

We may collect information such as language, unique device identifier, referrer URL, location, and the time zone where the order was placed so that we can better understand customer behaviour and improve our products, services, and advertising.

COLLECTION AND USE OF NON-PERSONAL INFORMATION

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect anonymous data regarding customer activities on our website. This data cannot be traced back to any individual and is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest, or what our customer demographics are. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

COOKIES AND OTHER TECHNOLOGIES

Our website, online services, email and text messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand how people use our website, what they need help with, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches.

What is a cookie?

Cookies are small files of text which are sent by websites and stored on a user’s computer, phone or tablet. They contain a code which identifies the user and their purpose is to help keep track of the user’s activity on the website. Different types of cookies are used for different reasons.

What kind of cookies are in use on our website?

Session cookies

These are temporary cookies which will be deleted when you close your web browser. They are there to keep track of everything that you have added to your cart – if we didn’t use these cookies then your cart would empty every time you clicked on a new link.

Marketing cookies

These types of cookies are used so that you are shown more relevant and interesting ads on websites such as Facebook and Instagram.

We also use marketing cookies to measure the effectiveness of our online marketing efforts.

Statistical cookies

We use these third-party cookies to monitor how you use our website so that we can optimise our site and give you a better browsing and shopping experience in the future.

What if I don’t want cookies on my device?

By using our website, you consent to these cookies being placed on your device for the reasons described above.

It is possible to clear cookies from your computer or phone and to change your web browser settings to reject or accept any new cookies from being stored. The way that this is done will differ between browsers – please refer to the help section of your browser for guidance.

If you do decide to reject web cookies then please be aware that our website will not be fully functional as the items in your cart will not be retained as you go through the checkout process.

DISCLOSURE TO THIRD PARTIES

In order for us to process your payment and ship your order, we have to share some personal information with third parties, such as your local courier service. Personal data is governed by BIKEMASTERSUK and any given third party’s privacy policy. Personal information will only be shared by us to provide our products and services or solicit your feedback; we do not share it with third parties for marketing purposes.

SERVICE PROVIDERS

BIKEMASTERSUK shares personal information with companies who provide services such as information processing, payment processing, fulfilling customer orders, delivering products to you, collecting feedback and reviews, collecting feedback and reviews, managing and enhancing customer data, and providing customer service. These companies are obligated to protect your information to the same standard BIKEMASTERSUK does.

OTHERS

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence – for BIKEMASTERSUK to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

Data security is of great importance to us, and to protect your data we use commercially reasonable efforts, putting in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through our Site. Steps we take to secure and protect your data including password protection, secure encryption, physical and people processes. However, please be aware that no method of electronic transmission or data transmission over the Internet or other network can be guaranteed to be 100% secure.

When posting about BIKEMASTERSUK in a chat room or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a Facebook or Twitter posting, that information is public.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

BIKEMASTERSUK will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

YOUR RIGHTS TO YOUR DATA

You have a right to have any personal information we hold on you corrected if it is inaccurate. If we have made a mistake and hold data that we have no legal or commercial obligation to hold, you can also request its deletion.

To these ends, we will provide you a list of your personal data we hold, and for what purposes we hold it. We may decline to process requests that are clearly frivolous (i.e. they are non-specific or not related to data protection), jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by law. Access, correction, or deletion requests can be made by contacting us.

RIGHT TO WITHDRAW CONSENT

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact our Data Protection Designate by contacting us and mentioning ‘Data Protection’ in the subject. Where we are providing you with marketing information, you can also change your marketing preferences by using the unsubscribe button at the bottom of our marketing emails to you. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so.

THIRD-PARTY SITES AND SERVICES

BIKEMASTERSUK website and services may contain links to third-party websites, products, and services.

Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

OUR COMPANY WIDE COMMITMENT TO YOUR PRIVACY

To make sure your personal information is secure, we communicate our privacy and security guidelines to all relevant BIKEMASTERSUK employees and strictly enforce privacy safeguards within the company.

PRIVACY QUESTIONS

If you have any questions or concerns about BIKEMASTERSUK Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us.

When a privacy question or access/download request is received we have a team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. All such substantive contacts receive a response. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

CHANGES TO THIS PRIVACY NOTICE

BIKEMASTERSUK may change, modify, add or remove portions of this policy at any time, and any changes will become effective immediately. Any changes we make to our privacy policy will be posted on this page and, where appropriate, notified to you.

BIKEMASTERSUK Ltd, company No 11422342, registered in Unit 4 80 Station Road, Hampton Greater London, London, W122AX.